On August 8, China and the Olympic sponsors will kick off the Beijing Olympics. With your help, Dream for Darfur will make sure the world, the sponsors, and specifically China do not forget about the people of Darfur.
We are excited to tell you about our "Switch Over" campaign, which will help keep the pressure on China and Olympic sponsors leading up to the Games in Beijing.
We believe that the privileges of Olympic sponsorship come with responsibilities. Sponsors are eager for access to China's consumers and have been working to enhance China's image as Olympic host. Sponsors are also associating themselves with all the positive values represented by the Games -- but not working to uphold those values. When asked to take action for Darfur, 16 out of 19 top Olympic sponsors chose to remain silent.
Pledge to Switch Over from the commercials of select sponsors during the Games, and tune into Darfur starting August 8 by watching our 'Alternative Opening Ceremony' and then Mia Farrow's 'Darfur Olympics' broadcast from a Darfurian refugee camp during the first full week of the Games.