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There's no doubting the power of Google: having re-written the
online advertising rule-book, publishers around the world now use
its AdSense system to make money and rely on its search algorithm
to drive traffic.
The company's motto is "don't be evil" - but is it a malign
influence on the UK and world's news publishing? Or, as it claims,
does Google simply enable publishers to reach bigger audiences than
ever before, at no cost?
Rupert Murdoch described Google as a parasite and has taken the
news, paid-for The Times papers away from its index. But is dealing
with Google and search engines an inevitability, or do SEO
techniques cheapen journalism?
Our panelists are:
Peter Barron, head of PR and communications for Google UK and a
former editor of Newsnight;
Matt Kelly, digital content director for Mirror Group
Wired and Press Gazette columnist Peter Kirwan and
Patrick Barwise, emeritus professor of management and marketing at
the London Business School. More to be confirmed soon.
Chaired by Torin Douglas, the BBC's media correspondent.