<p>On August 8, China and the Olympic sponsors will kick off the Beijing Olympics. With your help, Dream for Darfur will make sure the world, the sponsors, and specifically China do not forget about the people of Darfur.
<p>We are excited to tell you about our "Switch Over" campaign, which will help keep the pressure on China and Olympic sponsors leading up to the Games in Beijing.
<p><a href="http://www.switchovertodarfur.org" target="blank"><strong>Click here to check out the campaign and take the 'Switch Over' pledge.</strong></a>
<p>We believe that the privileges of Olympic sponsorship come with responsibilities. Sponsors are eager for access to China's consumers and have been working to enhance China's image as Olympic host. Sponsors are also associating themselves with all the positive values represented by the Games -- but not working to uphold those values. When asked to take action for Darfur, 16 out of 19 top Olympic sponsors chose to remain silent.
<p><a href="http://www.switchovertodarfur.org" target="_blank"><strong>On the new 'Switch Over' website, you can let the Olympic corporate sponsors know that you intend to ignore companies that ignore Darfur.</strong></a>
<p>Pledge to Switch Over from the commercials of select sponsors during the Games, and tune into Darfur starting August 8 by watching our 'Alternative Opening Ceremony' and then Mia Farrow's 'Darfur Olympics' broadcast from a Darfurian refugee camp during the first full week of the Games.
<p><a href="http://www.switchovertodarfur.org" target="_blank"><strong>To learn more and join the campaign, visit the Switch Over website -- and pledge to help keep the spotlight on Darfur during the Games.</strong></a>
B'Tselem acts primarily to change Israeli policy in the Occupied Territories and ensure that its government, which rules the Occupied Territories, protects the human rights of residents there and complies with its obligations under international law.